When life changes, money changes too
I work with people at moments when life has shifted - and money suddenly carries more weight than numbers alone.
I’m an advocate and adviser for rural and regional families, and for women navigating major life transitions such as succession, divorce, retirement, widowhood, and inheritance. In these moments, financial decisions are rarely just technical. They go to the core of the person, touching responsibility, identity, family roles, and legacy.
This is the work I’ve spent my career doing - helping people think clearly and act wisely when timing, emotion, and complexity are all present at once.
The work beneath the surface
With 28+ years working alongside families and individuals, my work sits at the intersection of advocacy, behavioural finance, financial psychology, and financial planning.
I’m particularly interested in what sits beneath the surface of financial decisions:
The unspoken rules within families
The emotional load people carry when roles suddenly shift
The individual and collective beliefs about money are shaped by family, culture, and generations
These forces shape behaviour. And behaviour shapes outcomes.
My role is not to rush decisions or impose solutions, but to help people slow things down, understand what is really happening, and move forward with clarity and agency.
Advocate and advisor for rural and regional families
Helping people think clearly and act wisely when timing, emotion, and complexity are all present at once
Gemminni Pty Ltd trading as Helen Russo Advisory
ABN 84 163 410 704
Tel 0417 196 178
Email helen@helenrussoadvisory.com.au
GPO Box 2787 Brisbane Qld 4001
Level 4 260 Queen Street Brisbane Qld 4000
