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Farming families: more than agribusiness

Much of my work is with multi-generational farming families, where decisions are rarely just about money.

On the surface, the conversation might be about succession, inheritance, or restructuring. But in farming families, the land is never just an asset. It’s livelihood, history, identity, and responsibility - often carried across three generations, sometimes more. The seasons leave their mark not just on the paddocks, but on the people too. Good years and hard years shape the way families think about risk, security, and the future.

In primary production, the business and the family are inseparable. The farm is home, workplace, and legacy all at once. That means every big decision carries more weight: who stays on the land, who steps away, who carries the debt, who carries the stewardship, and how the next chapter is set up.

I spend a lot of my time in the values space with families like this. I’m interested in what matters to each person, not just what looks 'fair' on paper. I’m interested in the unspoken family rules, the quiet loyalties, the long memories, and the stories that shape how people show up to these conversations. In farming families, those stories often run as deep as the fences and as old as the sheds.

I don’t believe in rushing life-changing choices. I do believe in walking alongside people while they find clarity, confidence, and a sense of agency again - even if that means helping to facilitate careful, sometimes difficult discussions across generations, while respecting the history and the unspoken rules that already exist within the family.

My role is often to slow things down, create space for the right conversations, and help families work through complexity without losing sight of what they’re really trying to protect: the land, the relationships, and the legacy they’re holding in trust for the next generation.

In rural and regional communities, stewardship matters. So does continuity. Decisions made today echo through seasons and decades. That’s why this work has to be done with care, patience, and deep respect for the land, for the business, and for the people who call it home.