My office is often a long stretch of highway.
My work takes me from the cane fields of Far North Queensland, through Central Queensland cattle country, out to cotton growers and sheep farmers, and into family businesses spread from Ipswich right across to the borders of New South Wales and the Northern Territory. If you do this work properly in regional Queensland, you learn pretty quickly that distance is just part of the job, and so is respect for the land and the people who work it.
Every region has its own rhythm. The seasons matter. The weather matters. Markets matter. But what always matters most are the families behind the businesses; the people who’ve poured decades of work into building something that’s bigger than any one of them.
I spend my days sitting at kitchen tables, in shearing sheds, in boardrooms above machinery sheds, and in small-town offices where everyone knows everyone. The stories change from place to place, but the themes are familiar: succession, inheritance, hard decisions, long histories, and the quiet weight of responsibility that comes with running something you’re hoping to pass on in better shape than you received it.
In regional and rural Australia, business is never just business. It’s family. It’s reputation. It’s continuity. It’s the land and the seasons and the knowledge that some decisions echo for generations.
I don’t believe in rushing life-changing choices. I do believe in walking alongside people while they find clarity, confidence, and a sense of agency again, even when that means travelling long distances, sitting with complexity, and helping families have careful conversations across generations while respecting the unspoken rules that already exist.
This work is deeply practical and deeply human. It’s about meeting people where they are; geographically and in life and helping them make decisions that honour both the reality of their situation and the future they’re trying to protect.
Regional Queensland is vast. The distances are real. So are the stories, the stakes, and the commitment of the families who call these places home. It’s a privilege to do this work alongside them.
